sibylhe / mmm_stan

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

Date Created 2020-11-30 (4 years ago)

Commits 28 (last one 3 years ago)

Stargazers 360 (0 this week)

Watchers 12 (0 this week)

Forks 165

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All Topics

roas stan pystan media-mix-modeling bayesian-regression constrained-regression marketing-mix-modeling

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updated: 2024-12-16 @ 01:45pm, id: 317177499 / R_kgDOEue-mw