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facebookexperimental
Robyn facebookexperimental
342
1.2k
mit
60
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry throug...
mmm adstocking econometrics ridge-regression budget-allocation marketing-science cost-response-curve evolutionary-algorithm marketing-mix-modeling marketing-mix-modelling gradient-based-optimisation hyperparameter-optimization
Created 2020-04-30
1,214 commits to main branch, last one 17 days ago
sibylhe
mmm_stan sibylhe
162
352
mit
12
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
roas stan pystan media-mix-modeling bayesian-regression constrained-regression marketing-mix-modeling
Created 2020-11-30
28 commits to main branch, last one 3 years ago