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facebookexperimental
Robyn facebookexperimental
380
1.3k
mit
61
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry throug...
mmm adstocking econometrics ridge-regression budget-allocation marketing-science cost-response-curve evolutionary-algorithm marketing-mix-modeling marketing-mix-modelling gradient-based-optimisation hyperparameter-optimization
Created 2020-04-30
1,562 commits to main branch, last one 4 days ago
pymc-labs
pymc-marketing pymc-labs
251
801
apache-2.0
33
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
clv mmm btyd python marketing data-science buy-till-you-die media-mix-modeling marketing-mix-modeling customer-lifetime-value
Created 2022-03-07
822 commits to main branch, last one a day ago
sibylhe
mmm_stan sibylhe
169
375
mit
12
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
roas stan pystan media-mix-modeling bayesian-regression constrained-regression marketing-mix-modeling
Created 2020-11-30
28 commits to main branch, last one 4 years ago