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Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Created
2022-03-07
789 commits to main branch, last one 2 days ago
What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto,...
Created
2020-11-18
34 commits to main branch, last one 2 years ago
A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference and more
Created
2023-08-10
25 commits to main branch, last one 9 months ago
R-Package for estimating CLV
Created
2020-02-18
186 commits to master branch, last one 2 months ago