4 results found Sort:

pymc-labs
pymc-marketing pymc-labs
184
663
apache-2.0
25
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
clv mmm btyd python marketing data-science buy-till-you-die media-mix-modeling customer-lifetime-value
Created 2022-03-07
595 commits to main branch, last one 21 hours ago
mukulsinghal001
customer-lifetime-prediction-using-python mukulsinghal001
52
132
unknown
2
What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto,...
clv ltv bg-nbd python ecommerce e-commerce data-analysis machine-learning customer-lifetime customer-analytics e-commerce-project marketing-analytics customer-segmentation customer-lifetime-value
Created 2020-11-18
34 commits to main branch, last one about a year ago
station-10
awesome-marketing-machine-learning station-10
9
79
mit
2
A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference and more
clv mmm mta media marketing attribution awesome-list causal-inference machine-learning synthetic-control recommendation-system time-series-forecasting
Created 2023-08-10
25 commits to main branch, last one 5 months ago
bachmannpatrick
CLVTools bachmannpatrick
14
54
unknown
9
R-Package for estimating CLV
r clv r-package customer-lifetime-value customer-relationship-management
Created 2020-02-18
170 commits to master branch, last one about a month ago