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216

732

apache-2.0

27

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

clv mmm btyd python marketing data-science buy-till-you-die media-mix-modeling customer-lifetime-value

Created 2022-03-07

686 commits to main branch, last one 3 days ago

customer-lifetime-prediction-using-python mukulsinghal001

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unknown

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What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto,...

clv ltv bg-nbd python ecommerce e-commerce data-analysis machine-learning customer-lifetime customer-analytics e-commerce-project marketing-analytics customer-segmentation customer-lifetime-value

Created 2020-11-18

34 commits to main branch, last one 2 years ago

CLVTools bachmannpatrick

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unknown

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R-Package for estimating CLV

r clv r-package customer-lifetime-value customer-relationship-management

Created 2020-02-18

186 commits to master branch, last one 18 days ago