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323

1.1k

mit

55

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry throug...

mmm adstocking econometrics ridge-regression budget-allocation marketing-science cost-response-curve evolutionary-algorithm marketing-mix-modeling marketing-mix-modelling gradient-based-optimisation hyperparameter-optimization

Created 2020-04-30

1,204 commits to main branch, last one 2 days ago

lightweight_mmm google

172

829

apache-2.0

31

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

mmm bayesian data-science econometrics marketing-science

Created 2022-02-10

199 commits to main branch, last one 3 months ago

pymc-marketing pymc-labs

135

577

apache-2.0

19

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

clv mmm btyd python marketing data-science buy-till-you-die media-mix-modeling customer-lifetime-value

Created 2022-03-07

497 commits to main branch, last one a day ago

lares laresbernardo

48

231

unknown

11

Analytics & Machine Learning R Sidekick

r api h2o mmm robyn automl puzzle rstats analytics marketing r-package rlanguage automation data-science visualization machine-learning predictive-modeling descriptive-statistics

Created 2018-07-18

1,800 commits to main branch, last one 3 days ago

awesome-marketing-machine-learning station-10

9

68

mit

2

A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference and more

clv mmm mta media marketing attribution awesome-list causal-inference machine-learning synthetic-control recommendation-system time-series-forecasting

Created 2023-08-10

25 commits to main branch, last one about a month ago

BayesianMMM leopoldavezac

26

55

mit

6

(ml) - python implementation of bayesian media mix modelling with shape and carryover effect

mmm pystan python marketing media-mix-modeling

Created 2021-05-05

35 commits to main branch, last one 2 years ago