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347

1.2k

mit

59

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry throug...

mmm adstocking econometrics ridge-regression budget-allocation marketing-science cost-response-curve evolutionary-algorithm marketing-mix-modeling marketing-mix-modelling gradient-based-optimisation hyperparameter-optimization

Created 2020-04-30

1,214 commits to main branch, last one about a month ago

lightweight_mmm google

194

902

apache-2.0

32

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

mmm bayesian data-science econometrics marketing-science

Created 2022-02-10

201 commits to main branch, last one 25 days ago

BTYDplus mplatzer

49

185

gpl-3.0

35

R package for Customer Behavior Analysis

crm rstats customer-behavior marketing-science predictive-analytics

Created 2014-05-15

321 commits to master branch, last one 7 months ago

ml_toast google-marketing-solutions

7

34

apache-2.0

8

Cluster multilingual search terms captured from different time windows into semantically relevant topics.

nlp tensorflow data-science machine-learning topic-clustering marketing-science

Created 2023-01-05

23 commits to main branch, last one 7 months ago