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pymc-labs
pymc-marketing pymc-labs
199
710
apache-2.0
26
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
clv mmm btyd python marketing data-science buy-till-you-die media-mix-modeling customer-lifetime-value
Created 2022-03-07
663 commits to main branch, last one 14 hours ago