3 results found Sort:
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Created
2022-03-07
663 commits to main branch, last one 9 hours ago
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
Created
2020-11-30
28 commits to main branch, last one 3 years ago
(ml) - python implementation of bayesian media mix modelling with shape and carryover effect
Created
2021-05-05
35 commits to main branch, last one 2 years ago