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199
710
apache-2.0
26
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Created 2022-03-07
663 commits to main branch, last one 9 hours ago
163
353
mit
12
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
Created 2020-11-30
28 commits to main branch, last one 3 years ago
(ml) - python implementation of bayesian media mix modelling with shape and carryover effect
Created 2021-05-05
35 commits to main branch, last one 2 years ago