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194

699

apache-2.0

26

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

clv mmm btyd python marketing data-science buy-till-you-die media-mix-modeling customer-lifetime-value

Created 2022-03-07

652 commits to main branch, last one 5 hours ago

162

352

mit

12

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

roas stan pystan media-mix-modeling bayesian-regression constrained-regression marketing-mix-modeling

Created 2020-11-30

28 commits to main branch, last one 3 years ago

26

56

mit

6

(ml) - python implementation of bayesian media mix modelling with shape and carryover effect

mmm pystan python marketing media-mix-modeling

Created 2021-05-05

35 commits to main branch, last one 2 years ago