1 result found Sort:

sibylhe
mmm_stan sibylhe
162
352
mit
12
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
roas stan pystan media-mix-modeling bayesian-regression constrained-regression marketing-mix-modeling
Created 2020-11-30
28 commits to main branch, last one 3 years ago